R I Z E N C U P 24,

About the event

RIZEN CUP 2024

The Rizen Cup is an annual sporting event that takes place during the winter season and is famous for featuring a diverse range of sporting events within three days. Gender, age, and nationality differences There is participation from people of every gender, age, and nationality and they come to participate in different activities such as basketball, cricket, football, volleyball, e-gaming, table tennis, snooker and badminton.

The event is slated as a sports fest and sees the winners of each sport getting cash rewards in large amounts, giving the competition an edge. The Rizen Cup is well-coordinated, and there is a host team that oversees the management of all departments in order to achieve a successful event. Through the preservation of this tradition of excellence, the Rizen Cup has become an eagerly-awaited event in the upcoming year.

Owing to its popularity, the Rizen Cup has received massive support from various sponsors such as Bank Alfalah, Pakistan Currency Exchange, Broadway Pizza among others. These partnerships have help transform the event and provided the boost required to provide quality facilities, prizes, and entertainment. However, the Rizen Cup goes beyond sports and encompasses social aspect as well. The people are also able to attend numerous cultural and social functions such as Qawwali nights, concerts from top artists, and so on. These activities enhance the fun making the Rizen Cup a festival where everyone is guaranteed of an enjoyable time irrespective of his/her age.

In short, the Rizen Cup is not just about the competition of sports but a celebration of the culture and community that augments the essence of the event year upon year

Why should you sponsor?

Sponsoring the Rizen Cup offers numerous compelling benefits, making it an attractive opportunity for brands and businesses. Here are key reasons why a sponsor should consider supporting the Rizen Cup

1. The Rizen Cup has a large coverage

of the population that comprises of the sports lovers, family groups, young working people and students. A specific benefit of sponsoring an event is the exposure that the sponsoring brand receives by the target group and other event attendees, thus increasing brand knowledge and favourability.

2. The following benefits are thus gained: The Rizen Cup has areas for visible branding such as; banners, online advertisement, wears among others. This makes sure that the sponsor’s brand name is frequently seen through the event thus making sure that brand visibility is always on.

3. A. Brand Image/Reputation

It’s also good for the sponsors to have a brand image as a supporter of sports, culture and other social causes as per the example of the Rizen Cup. There are obvious benefits that can be accrued from such positive association, which may include increased customer goodwill and brand loyalty.

4. Networking and Business Development

Other than participants and spectators, the Rizen Cup also unites sponsors as well as business and affiliate partners. This provides a string chance of meeting new business associates, clients and partners for the sponsors as they participate in the incentive schemes.

5. Interactivity through sports and non-sports Content

The Rizen Cup isn’t solely about sports but also contains social and cultural packages such as nights of Qawwali and concerts. These events draw more people thereby giving the sponsors extra opportunities to interact with the consumers in socialized circumstances during fun occasions.

6. Corporate Social Responsibility (CSR)

Initiating the Rizen Cup fits corporate social responsibility goals and the sponsor’s youth, health, culture, and social responsibility. This can serve to also build the sponsor’s corporate image and satisfy CSR milestones.

7. Previous Sponsorship Success

The Rizen Cup has earlier partnered with sponsors such as Bank Alfalah, Pakistan Currency Exchange and the Broadway Pizza Company and has economically benefited the sponsors inducing positive branding to their products on site. These kinds of sponsorships have laid down the success history of the festival, which in turn provides credibility and confidence for the potential sponsors.

8. Long Term Customer Association

The Rizen Cup is gradually evolving into a tradition, so the sponsors’ association with the event reaches the purchasing industry annually. The two main examples that can be pointed out here are that frequent usage of the sponsored item can create long-term customer associations with the sponsor brand.

Ali Hassan Tahir

Ali Hassan i am the Head of Event for the prestigious Rizen Cup. With a strong background in event management, i was previously the Senior Vice President (SVP) of Sports and the Vice President of Rizen Cup 2023, where i played a pivotal role in the event's success. The extensive experience includes organizing Model United Nations (MUNs), STEM events, and working with NGOs. My leadership and organizational skills ensure that the Rizen Cup is executed with precision, making it one of the most anticipated events of the year.

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