Influencers Giving,

About the event

Event Overview

• What is Influencers Giving?
  • Influencers Giving is a one-of-a-kind Thanksgiving dinner and networking event, bringing together 200+ leading influencers from the fashion, beauty, lifestyle, music, and entertainment industries. Taking place in the heart of New York City on Sunday, November 24th, 2024, this intimate gathering gives brands exclusive access to some of the most powerful voices on social media.
  • Our influencers have a combined social media following of over 5 million across Instagram, TikTok, and YouTube. With a reach this vast, we project 20+ million impressions, making it the ideal platform for brands looking to maximize visibility and engagement.
  • Previous Success: Our 2024 Celebrity Basketball Game attracted 500+ influencers and 1,500 guests, generating millions of organic impressions across social media platforms.

Why Sponsor?

1. Access to Over 5 Million Followers

• Our influencers have a combined social media following of over 5 million, providing your brand with the opportunity to reach millions of engaged consumers who look to these influencers for product recommendations, trends, and lifestyle inspiration.

2. Generate Over 20 Million Impressions

• With a projected reach of 20+ million impressions, your brand will benefit from both direct influencer interactions and extensive social media amplification. Branded shoutouts, stories, product placements, and live content generated by attendees will showcase your brand to a wide and diverse audience.

3. Influencer Marketing ROI

• 92% of consumers trust recommendations from individuals over traditional advertisements. As influencer-driven campaigns continue to outperform traditional marketing methods, brands can expect higher engagement rates, deeper connections with consumers, and immediate returnsthrough sales and awareness.

4. Authentic Engagement with Leading Creators

• This intimate event setting allows sponsors to build authentic, long-lasting relationships with influencers, far beyond just one-off collaborations. Sponsors will have the chance to showcase their products/services in ways that resonate personally with attendees, leading to more meaningful content creation.

5. Brand Visibility Across Influencer Channels

• Sponsors will receive mentions in live event content, branded posts, stories, and videos created by influencers during the event, all of which will be amplified to their combined audience of over 5 million followers. This results in widespread brand visibility and social media exposure.

6. Purpose-Driven Event

• Influencers Giving is more than just a networking event—it’s a celebration of gratitude and giving back. Brands can align themselves with this message of community and social responsibility, enhancing their image as purpose-driven and socially conscious.

Why should you sponsor?

Event Valuation for Influencers Giving

Event Date: Sunday, November 24, 2024
Location: New York City
Attendees: 200+ top influencers
Combined Social Media Following: 10+ million followers
Estimated Impressions: 40+ million

Key Metrics to Consider for Valuation

1. Influencer Reach and Social Media Value
   • Total combined social media followers: 10+ million
   • Average engagement rate: Influencers typically have a 2-5% engagement rate on social media (likes, shares, comments, etc.). For simplicity, we will use an average engagement rate of 3% for the valuation.
   • Impressions per influencer: Each influencer is likely to generate multiple pieces of content (posts, stories, videos) about the event. If each influencer produces an average of 5 posts or stories, that gives a projected impression count of:
     • 10 million followers x 5 posts = 50 million potential impressions.
   • To be conservative, we’ll estimate 40+ million impressions across all platforms.
2. Cost per Thousand Impressions (CPM)
   • Average CPM for influencer marketing: The average CPM (cost per thousand impressions) in influencer marketing ranges from $20 to $50 depending on the influencer's reach, engagement, and platform.
   • Using an average CPM of $35, the total value of impressions from the event would be:
     • 40 million impressions ÷ 1,000 = 40,000
     • 40,000 x $35 (CPM) = $1,400,000
3. Estimated media value from impressions: $1,400,000
4. Brand Exposure in an Intimate Setting
   • Sponsors will have access to influencers in a direct, intimate environment where they can engage with products and brands. This personal interaction offers a higher ROI than traditional advertising because influencers are more likely to organically promote the brand.
   • Influencer-generated content (IGC) is typically 1.5x more likely to drive engagement than brand-generated content. This creates more organic buzz and authentic interaction.
5. Step & Repeat Logo Placement Value
   • Brands with logos on the step & repeat banner gain visibility in all event photos, videos, and press coverage. Based on industry standards, the value of premium logo placement on event backdrops ranges from $10,000 to $50,000, depending on the prominence of the event and visibility.
   • For this event, we will estimate:
     • Presenting Sponsor (Center placement): $50,000
     • Platinum Sponsor (Top-tier placement): $25,000
     • Gold Sponsor (Mid-tier placement): $10,000
     • Silver Sponsor (Lower-tier placement): $5,000
     • Bronze Sponsor (Shared placement): $2,500
6. Total step & repeat value: $92,500
7. On-Site Brand Activation and Vending
   • Sponsors will have the opportunity to engage directly with influencers through brand activations and vending opportunities, where they can sample products or showcase services. This experiential marketing adds significant value, as direct influencer interactions often result in authentic social media posts.
   • Vending space (Prime): $500 per sponsor
   • Vending space (General): $250 per sponsor
   • With at least 20 vendors expected at varying tiers, this generates:
     • (10 prime) x $500 + (10 general) x $250 = $7,500
8. Total estimated vending value: $7,500
9. Event Media Coverage and PR
   • Event PR value: The event is expected to generate local and national press, further amplifying brand visibility. If the event receives coverage by major outlets, press mentions alone could have a media value of $25,000+ based on traditional advertising costs.
   • The buzz created by influencers also helps secure earned media coverage, which has an additional marketing impact.
10. Estimated media/PR value: $25,000

Total Valuation Breakdown

1. Social Media Impressions (40+ million @ $35 CPM): $1,400,000
2. Step & Repeat Logo Placement Value: $92,500
3. Vending Opportunities: $7,500
4. Event Media Coverage & PR: $25,000

Total Event Valuation: $1,525,000

This valuation shows that the "Influencers Giving" event has an estimated total value of $1.525 million, which includes the projected value from social media reach, influencer-generated content, vending opportunities, step & repeat branding, and media coverage.

Nataé Robinson

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