House of Mouse Expo,

About the event

The House of Mouse Expo is a premier fan-centric celebration of all things Disney, Pixar, Star Wars, and Marvel. Scheduled for July 31 – August 2, 2026, the fourth annual event will be hosted at the Wyndham Lake Buena Vista, located in the Disney Springs area of Florida. The Expo brings together beloved elements of the “House of Mouse” universe under one roof, creating an immersive and unforgettable experience for fans of all ages.

Created by the team behind The Main Street Mouse—one of the most established Disney fan communities online—the House of Mouse Expo continues to expand on its original mission to unite fandoms and deliver a magical, family-friendly environment.

The House of Mouse Expo attracts passionate fans across the broad Disney fandom, including admirers of Pixar animation, Star Wars lore, and the Marvel Universe. The event is intentionally family-oriented and welcoming to visitors of all ages, from dedicated long-time collectors to families exploring their love of Disney together.

The House of Mouse Expo was conceived and is produced by Scott and Michele Atwood, the founders of The Main Street Mouse (https://www.themainstreetmouse.com), one of the most established Disney news and fan sites on the internet. Through years of participation in fan conventions and community building, the Atwoods leveraged their experience and industry connections to develop community building, the Atwoods leveraged their experience and industry connections to develop the Expo into a standout destination event.

The inaugural House of Mouse Expo debuted in November 2021, with a follow-up event in January 2023 and 2024. All editions were highly successful, drawing enthusiastic crowds and positive feedback from attendees and vendors alike.

Why should you sponsor?

With its combination of rich fandom culture, celebrity interactions, curated panels, and an expansive marketplace, the House of Mouse Expo has established itself as a must-visit destination for Disney aficionados. The 2026 edition promises to be the most immersive and expansive yet, solidifying the Expo's place on the calendar of major fan events.

The House of Mouse Expo has demonstrated notable year-over-year growth since its inception:

- In its first year, attendance surpassed expectations, welcoming nearly 750 guests, exceeding the original goal of 500.

- The third convention saw further growth, reaching nearly 1,400 attendees-almost doubling attendance from the

Scott Atwood

I'm the founder and driving force behind the House of Mouse Expo, a fan-focused convention celebrating the magic of Disney, animation, film, and pop culture. With a deep connection to the Disney fan community and years of experience in media and events, I have built a platform that brings fans, celebrities, creators, and brands together in a unique and engaging environment.

In addition to the House of Mouse Expo, i'm also the co-owner and publisher of The Main Street Mouse, a widely recognized online media platform covering Walt Disney World, Disneyland, Disney Cruise Line, Universal Orlando, and other major attractions in Central Florida and beyond. Through The Main Street Mouse, Scott and his wife Michele share daily news, event coverage, interviews, travel information, and merchandise updates with a highly engaged global audience. The platform currently reaches over 750,000 organic followers across social media and digital channels, making it one of the most recognizable independent voices in the Disney fan community.

In addition to media and event production, Scott and Michele are entrepreneurs involved in several fan-focused businesses and creative ventures. They founded Lost Princess Apparel, a brand that creates themed apparel inspired by beloved characters and stories.  They also own TMSM Emporium, where they design unique collectibles and custom merchandise for fans and collectors.

With a background in marketing, fan community engagement, and event coordination, Scott has successfully brought together celebrity guests, vendors, artists, and fans for previous House of Mouse Expo events, creating memorable experiences that celebrate fandom while providing valuable exposure opportunities for participating brands and sponsors.

Scott’s goal with the House of Mouse Expo is simple: to create a welcoming, high-energy event where fans, creators, and companies can connect through their shared love of storytelling, theme parks, and pop culture.

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